Snowboarding is one of the high-flying new extreme sports that pop up everywhere from cereal ads to video games, but selling snowboard products is a more earthbound activity that falls prey to more mundane challenges like an unmotivated sales force. Christy Sports, a 31-store ski, snowboard and patio furniture chain, presents a case study in the challenges of snowboard retail. Their snowboard sales make up a mere 11 % of their winter sales, in contrast to the estimated 22% of the Colorado winter sports market that snowboarders comprise. This essay details a day of training to help close this sales gap and to teach the snowboard supervisors of Christy Sports more about selling for themselves and to give them the skills to return back to their stores to train their employees. The morning session will focus on relating David Kolb's Learning Style Inventory to the sales process. The participants will relate Kolb's learning cycle to the sales cycle as well as address how to sell each of the four learning styles. This will give them the tools to sell the whole range of customers that come into their stores. The afternoon will focus on customer-centered selling as applied to specific selling challenges as provided by the participants. Discussion will focus on selling as solving the customer's problem, customer service as the true key to successful sales, and not losing focus that selling snowboard products really is selling dreams and not boring widgets. The basis for these techniques is grounded not only in sales training, but also in communication theory. The participants will be lead through a series of exercises to help them focus on specific sales challenges that affect their stores and how to design a training to use these sales techniques to solve their store's specific sales challenges.